Retail Media

Thursday, March 02, 2006

A little less multi

Reverse spin: Yahoo has announced that it is backing away from producing original content, TV-style. In addition to being a bit of a dressing-down for Lloyd Braun, who was brought in specifically for this expertise, it throws a raised eyebrow on retail media producers. If a company committed to multimedia entertainment has slowed down some of its content production, is it because plenty of content exists already that can be repurposed, as Yahoo suggests? Or is there simply enough content out there right now that the company wisely realized this is not the time to be adding to the total?