Infiniti's feature-length ad
Infiniti's New 30-Minute Ad Is Not An Infomercial, says Infiniti, at least. It's a design piece with philosophical thought from leading African-American creative talents that ends with a focuts on its automobiles. What made this interesting: the program ran on BET twice during Black History Month, and the program will receive follow-up advertising support in March.
Somehow, BET found it appropriate not to label the piece as paid programming, even though it is. The fact that it's not a "hard sell" allowed the automaker to get away with a half-hour of advertorial that does not alert the viewer to its nature. Expect to see more permutations of this if Infiniti sees positive results.
Somehow, BET found it appropriate not to label the piece as paid programming, even though it is. The fact that it's not a "hard sell" allowed the automaker to get away with a half-hour of advertorial that does not alert the viewer to its nature. Expect to see more permutations of this if Infiniti sees positive results.
posted by David Wertheimer at
9:05 AM
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