Retail Media

Friday, November 18, 2005

The 'Lost' book

Here's an interesting twist: the hit television series "Lost" is spawning a book by one of the characters, ostensibly a manuscript from one of the passengers of the doomed flight featured in the show.

Product tie-ins are old hat. This one, announced last week, has an interesting twist in that its author is supposed to be a character in the show--and a dead one, at that, and one that fans of the show have never met. In addition, the book's plot ties into some of the show's subtext, and mirrors the storylines of several characters on the series.

Given the rabid following and genre "Lost" holds, publishing a book is not much of a stretch. After all, the original "Star Wars" trilogy spawned 45 books in the 1970s and 1980s. Leave it to "Lost," though, to push a book written by a nonexistent and deceased character. Not even "Star Wars" sold books by Yoda's dad.

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