Introduction

Welcome to Retail Media! This site will explore the continuing convergence of the "sellers" and the "sayers" in today's world--that is, the retailers, brands, and companies that use media communication for more than just selling statements. Blogs, advertorials, catazines, product placements, interactive features: companies are not just marketing anymore. They're becoming part of the conversation. And as a store becomes a publisher and a consumer goods maker becomes a media producer, the question of what is being said--and how, and to whom--must be assessed and observed.